Barceló. From data to income
Introduction
Through a complete data ecosystem, technologies and business needs, we have achieved to align technology, people and strategy in order to adapt Barceló to the travelers needs.
Description
Barceló is one of the most wide and fascinating projects where we develop a crucial role as strategic, tactic and tecnical partners within all the technologies and processes where data is involved…
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Full data management
Strategic & technical implementation and activation of the DMP "Based on a use case first methodology" In order to justify the impact of every strategic or tactic action, everythingy is related to a specific use case (Salesforce DMP)
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Marketing Datalake
Data engineering and full cloud infrastructure implementation to unify and turn accessible all the marketing data (DBM, DCM, GA, CRS, DMP...)
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End to end optimization
Technology implementation and full Analytical processes applied to increase the proffit for BHG (GA, Visual IQ Optimizely, CrazzyEgg, Salesforce DMP)
Details
– DMP Definition, Implementation and activation (Salesforce DMP + TealiumAudience Stream)
– Model Attribution selection, implementation and analysis (Visual IQ)
– Programmatic enablement providing resources and capabilities to internalize it.
– GA360º Implementation, support and analysis
– CRO Full scoped, coordinating the analysis, stakeholders and implementation for all the testing plan.
– BI 2.0 & Full digital marketing data reconciliation providing a full end to end dashboarding
Related projects
Services
End to end capability over data life cycle. Ensuring alignment between effort and return building Data & Tech ecosystems adapted to each client requirements impacting on business in a short, mid and long term.
Technologies
Best of bread technologies on the MarTech & AdTech echosistem tailored to build client solutions