Barceló. From data to income

Introduction

Through a complete data ecosystem, technologies and business needs, we have achieved to align technology, people and strategy in order to adapt Barceló to the travelers needs.

Description

Barceló is one of the most wide and fascinating projects where we develop a crucial role as strategic, tactic and tecnical partners within all the technologies and processes where data is involved…

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    Full data management

    Strategic & technical implementation and activation of the DMP "Based on a use case first methodology" In order to justify the impact of every strategic or tactic action, everythingy is related to a specific use case (Salesforce DMP)

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    Marketing Datalake

    Data engineering and full cloud infrastructure implementation to unify and turn accessible all the marketing data (DBM, DCM, GA, CRS, DMP...)

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    End to end optimization

    Technology implementation and full Analytical processes applied to increase the proffit for BHG (GA, Visual IQ Optimizely, CrazzyEgg, Salesforce DMP)

Details

– DMP Definition, Implementation and activation (Salesforce DMP + TealiumAudience Stream)
– Model Attribution selection, implementation and analysis (Visual IQ)
– Programmatic enablement providing resources and capabilities to internalize it.
– GA360º Implementation, support and analysis
– CRO Full scoped, coordinating the analysis, stakeholders and implementation for all the testing plan.
– BI 2.0 & Full digital marketing data reconciliation providing a full end to end dashboarding


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Services

End to end capability over data life cycle. Ensuring alignment between effort and return building Data & Tech ecosystems adapted to each client requirements impacting on business in a short, mid and long term.

Technologies

Best of bread technologies on the MarTech & AdTech echosistem tailored to build client solutions

DMP
DSP
CRM
AD SERVER
ANALYTICS
ATT MODELING
BI
TAG MANAGER
TESTING & FERS